Pluckk, a first-of-its-kind digital lifestyle-oriented contemporary meals model within the Fruits and Greens (F&V) house, has introduced the acquisition of KOOK, an Indian food-tech startup that gives a spread of DIY Meal Kits for customers, at a deal worth of $ 1.3 million by a mixture of money and fairness.

KOOK presents DIY Meal Kits that make cooking simpler for everybody by offering pre-portioned elements and easy-to-follow recipes. With a status for catering to varied dietary preferences and cooking abilities, KOOK has a powerful presence in Delhi and Mumbai.

Pluckk`s acquisition of KOOK is a strategic transfer to faucet into the big development potential of the meal package market and presents vital alternatives for Pluckk. The worldwide market is projected to develop from $15.21 billion in 2021 to $31.5 billion by 2025, representing a 20 per cent CAGR. With KOOK`s robust audience and experience in meal kits, Pluckk is well-positioned to ship the highest quality contemporary meals to its finish customers on this thriving $15 billion market.

Talking on the acquisition, Nelson D`Souza, CFO,Pluckk, mentioned, “We’re thrilled to welcome the younger group of KOOK to the Pluckk household. Their demonstrated experience in constructing a world-class product within the meal-kit house, coupled with our dedication to supply secure and chemical-free produce, will allow us to supply an unbeatable farm-to-fork expertise to clients throughout India. Within the post-Covid world, Able to CookMeal Kits have emerged as a wanted cooking pattern with clients preferring to manage the standard of meals consumed whereas having extra eating choices which we glance to leverage by providing this differentiator to our buyer expertise. Additional, from a unit economics point-of-view, it is a welcome addition to our portfolio and can assist us speed up our journey in the direction of constructing a worthwhile enterprise.

KOOK, Co-Founder, Arpitta Jerath mentioned, “We’re thrilled to be becoming a member of forces with Pluckk and turning into part of their progressive contemporary meals ecosystem. The synergies between what we’re constructing at KOOK and the life-style first method that Pluckk brings to the Fruits & Greens class appears very compelling. Our vary of DIY Meal Kits, mixed with Pluckk`s digital lifestyle-oriented model, will permit us to supply much more comfort and wholesome meal choices to the discerning clients within the ever-growing markets Pluckk operates in.”

KOOK, Co-Founder, Nikhil Thatai mentioned, “At KOOK, we’re dedicated to creating cooking straightforward and handy for our clients and we’re excited to deliver our vary of DIY Meal Kits to much more folks by our synergies with Pluckk. We estimate the market dimension of meal kits to be round $1 billion by 2025 in India and we look ahead to leveraging our experience in meal package supply to supply wholesome and scrumptious meal choices to cater to this booming market in our nation.”

Pluckk presents a farm-to-fork product line for health-conscious customers, that includes secure and chemical-free produce by their ozone wash and traceability program. Prospects can store primarily based on meals developments reminiscent of intestine well being, coronary heart well being, and diabetes, and entry a variety of merchandise past the fundamentals, together with natural and unique produce. Pluckk`s merchandise can be found on their very own D2C platform and accomplice platforms like Blinkit, Swiggy, Zepto, Dunzo, and Amazon.

About Pluckk

Pluckk is a B2C contemporary produce meals tech provide chain platform based in July 2021. Co-founded by Pratik Gupta and seed-funded by Exponentia Ventures (EV) with present operations in Bangalore and Mumbai. It’s the first of its variety digital lifestyle-oriented contemporary meals model in Fruits and Greens (F&V) house.

Pluckk supplies a platform to facilitate the `farm-to-table` idea. It presents a big number of particular picks of gourmand vegatables and fruits straight to finish customers, taking out mediators. The platform has already on boarded 500 plus farmers throughout Mumbai and Bengaluru and plans to succeed in the 1,000 mark within the subsequent 6 months.

About KOOK

KOOK is a DIY Meal Equipment Startup based by ISB Alumni Nikhil and Arpitta in 2020. With presence throughout Delhi and Mumbai, KOOK was began with a mission to make at house cooking trouble free and simple. KOOK goals to make the duty of cooking healthful good high quality meals much less daunting with able to prepare dinner kits that include semi prepped and pre-portioned elements which can be freshly sourced, hygienically packed and have ZERO preservatives. KOOK Meal kits allow folks to make an ideal meal from begin to end at house in below 20 minutes.