How to Write a Sales Pitch (+Examples That Work)

Desk of Contents

What Is a Gross sales Pitch?

A gross sales pitch is a brief message that identifies a prospect’s wants, explains how your product meets these wants and encourages the prospect to purchase. An efficient gross sales pitch proves a chance to seize a prospect’s curiosity by displaying the worth that they might obtain from buying your product.

The gross sales pitch shouldn’t solely give attention to how nice your product is. Concentrate on how your product makes life higher for the prospect.

Each interplay with a prospect consists of some type of a gross sales pitch. Every pitch is barely totally different, whether or not you’re sending a chilly electronic mail, studying about your prospect on a discovery name or assembly in individual to shut the deal.

Early-stage corporations ought to continuously consider their gross sales pitches as they communicate with prospects. Founders and gross sales professionals ought to replicate what’s working, adapt what isn’t and take a look at new approaches to see what sticks.

Gross sales Pitch vs. Elevator Pitch

The distinction between a gross sales pitch and an elevator pitch is that gross sales pitches are supposed to entice a prospect to purchase your services or products, whereas elevator pitches are a extra normal rationalization of your organization supposed for a wider viewers.

A gross sales pitch sometimes happens once you’re actively engaged with a prospect that might profit from shopping for your product. Your message might be extremely personalised to that prospect’s firm, market and general scenario. It’s sometimes delivered in a prospecting electronic mail, discovery name or product demo.

An elevator pitch is an outline of your organization: a narrative that firm leaders inform about their market, trade, values, expertise, prospects and use circumstances. It’s sometimes communicated to potential buyers or different stakeholders that wish to study extra about your organization — even when they’re not seeking to purchase your services or products. Take into account the About Us portion of a press launch or the opening minutes of an investor pitch deck presentation.

Learn how to Write a Gross sales Pitch

To jot down a gross sales pitch that wins offers, observe the following tips:

personalize your pitch;
give attention to outcomes and worth;
use knowledge factors;
inform a buyer story; and
create a way of urgency.

1. Personalize Your Pitch

All the things about your gross sales pitch must be tailor-made to your prospect. Keep in mind: You’re portray an image of how your superior product makes life higher or simpler for the individual on the opposite finish. Take a while to analysis your prospect’s firm, market and trade so you’ll be able to communicate to their issues and wishes.

It’s best to know your product options and worth props in and out, so you’ll be able to decide the precise attributes that attraction to every prospect.

2. Concentrate on Outcomes and Worth

There’s a typical gross sales cliche: When a buyer buys your product, they’re shopping for extra than simply your product. What higher future will they obtain once they personal your services or products? Will they get monetary savings, save time, drive income or mitigate threat? What’s most vital to the possible buyer?

3. Use Knowledge Factors

gross sales pitch requires a assured salesperson that may communicate to the worth props of their product. But it surely by no means hurts to again up your speaking with some chilly, laborious numbers.

Collect proof factors from earlier prospects to indicate your product’s observe file for delivering worth. That is your probability to supply a “9 out of 10 dentists advocate this toothbrush” second. Social proof is highly effective; use it to your benefit.

4. Inform a Buyer Story

Knowledge is nice, however you shouldn’t solely depend on numbers throughout your pitch. Folks purchase from folks; human connection is a driver for a lot of profitable offers. A survey from a Stanford College advertising professor exhibits that after a 60-second pitch, 63% of individuals will keep in mind a narrative, whereas solely 5% will keep in mind a statistic.

One of the best ways to cowl your bases is to incorporate each statistics and tales. Buyer testimonials and case research assist your prospect envision the success they’ll have after implementing your providing.

5. Create a Sense of Urgency

You’ve delivered a highly-personalized pitch — backed by knowledge and testimonials —that communicates your product’s worth. Now what?

It’s time to money in on all your efforts. In keeping with StoryDoc, pitch decks containing a singular, clear subsequent step convert at a 27% larger price than people who don’t. Define what’s subsequent for the prospect: reserving a demo, signing up, scheduling a second name, and so on.

Don’t be afraid to make use of FOMO to your benefit, both. You need prospects to take the subsequent step instantly, fairly than ready round for a competitor to swoop in. Emphasize the worth they’re leaving on the desk in the event that they wait and think about using offers or reductions to encourage fast motion.

Gross sales Pitch Examples

salesperson must be snug with the next forms of gross sales pitches:

electronic mail pitch
cellphone pitch
voicemail pitch
Zoom pitch
in-person pitch
follow-up pitch

I’ll clarify the intent and elegance of every pitch and supply an instance of how I’d pitch York IE in every situation.

1. Electronic mail Pitch

If you write a gross sales pitch electronic mail, start by introducing your self and explaining why your organization is the fitting match to unravel the prospect’s downside. Concentrate on the worth your services or products will present for them. At all times provide a time that you just’re out there to satisfy or chat with the prospect; this exhibits that you just’re able to go and have time put aside to work with them.

A relentless theme all through every kind of pitch: At all times analysis your prospect beforehand so that you perceive the wants of their enterprise.

Expensive [Name],

As a founding father of a fast-growing startup, do you want hands-on steerage and experience to develop your small business? 

At York IE, we offer Advisory as a Service to expertise corporations. Our crew acts as an extension of yours, offering each technique and execution throughout product improvement, advertising, FP&A and go-to-market.

We might like to study extra about your small business and the way we can assist you succeed. Would you prefer to schedule a while to satisfy? I’m out there anytime after 2 p.m. on Tuesdays and Thursdays.

Thanks to your time and we look ahead to listening to from you quickly.

Sincerely, Gregg

2. Telephone Pitch

Should you catch a prospect over the cellphone, you’ll should be persuasive and suppose in your toes. Perceive the wants and challenges of your prospect and spotlight how your product options resolve that problem. Be prepared for objections — and know how you can steer the dialog again to the worth you’re offering.

Set expectations for the decision. The primary objective, sometimes, is to schedule a proper chat with the prospect to get into specifics.

Good day [NAME], that is Gregg from York IE. I do know you’re most likely very busy, however I needed simply to see for those who’d been excited by studying about some hands-on assets that might actually show you how to develop your small business.

3. Voicemail Pitch

Should you make sufficient cellphone calls, you’ll absolutely find yourself leaving some voicemails. Given that you just solely have a brief period of time to go away a message, you’ll should concisely clarify who you’re and what would possibly pique the prospect’s curiosity. Be sure that to supply your contact data so the prospect is aware of how you can attain you.

Good day [NAME], that is Gregg Nelson from York IE. We’re a strategic development and funding agency that gives hands-on advisory providers to rising tech corporations. Our tech-enabled providers and deep operational experience can assist convey your product to market, speed up development and construct a memorable model.

I’d love to speak a bit additional about how we might work collectively. Give me a name again at 555-5555. Thanks a lot!

4. Zoom Pitch

To succeed in a prospect over Zoom, you seemingly already captured their curiosity with an electronic mail, cellphone or voicemail pitch. Nice work! Now it’s time to capitalize and switch that curiosity into buy intent.

You’ll want to completely put together earlier than the decision. Share an agenda with the prospect, in addition to any supplies or visuals you propose to current.

When you’re on the decision, be pure. Make a bit small speak earlier than diving in. Determine the prospect’s issues and wishes and the way your options and advantages resolve them, with proof factors to again you up. Be ready to stroll by way of any decks or paperwork you shared through electronic mail.

Earlier than you shut the decision, be sure to reply any questions the prospect might have, and agree on what the subsequent steps must be: one other name with further stakeholders, a demo, a contract, and so on.

I’m so glad we now have the prospect to speak over Zoom. I do know I defined a bit about York IE in my electronic mail, however I’d like to dive a bit deeper and undergo the deck that I connected, as effectively. 

Earlier than we dive into York IE, I’d love to listen to a bit extra about your small business. Is there a selected space of your organization that might use a lift?

5. In-Individual Pitch

An in-person pitch is your greatest probability to get to know your prospect and construct rapport. A lot of the classes from the Zoom pitch apply to the in-person assembly, with one exception: an in-person pitch depends a lot much less closely on a gross sales deck. Your in-person assembly ought to really feel like a barely extra informal, back-and-forth dialog.

It’s nice to have the ability to meet with you face-to-face! I needed to take this time to listen to a bit bit about your organization’s wants and focus on how York IE’s advisory providers assist corporations speed up their development.

What’s been in your thoughts lately as you develop your small business? Is there something that is likely to be holding you again from reaching your targets?

6. Observe-Up Pitch

Anytime you communicate with a prospect — in individual, on Zoom or over the cellphone — it’s best to plan to ship a follow-up electronic mail. This electronic mail will let you briefly spotlight the important thing factors of the dialog, re-emphasize how you’ll resolve the prospect’s challenges and reshare your gross sales deck or different supplies. Should you agreed to a second assembly, now could be the time to schedule it and focus on the subsequent steps.

Expensive [Name],

It was nice to talk with you right this moment. I’m glad to listen to that your organization’s been rising quickly over the previous few months – that’s an enormous achievement.

I additionally perceive that it’s turn out to be harder to handle your funds and keep a monetary mannequin with this fast development. I believe our Company Technique and FP&A follow is a good match that can assist you construct a robust monetary basis that’ll put together you for the long run.

I’ve contacted our CFO Janelle Gorman, who mentioned she’s glad to hitch our subsequent name to clarify a bit extra about our FP&A Follow. Janelle and I can be found on the following instances:

Monday, 9 a.m.
Tuesday, 12 p.m.
Wednesday, 2 p.m.

Let me know which works greatest and I’ll schedule a name. Thanks to your time and we look ahead to listening to from you quickly.

Sincerely, Gregg

A gross sales pitch is available in many kinds. Irrespective of the way you’re pitching, it’s vital to stay laser-focused on the worth your product offers to your prospects. Dig deeper to grasp your prospect’s challenges, and be ready with case research and knowledge factors to show your case.