Small companies play a vital function in world and native financial growth. They create jobs, stimulate innovation, and supply important items and companies to communities. The World Financial institution estimates that small companies characterize 90% of all companies, and in response to MasterCard, Sub-Saharan Africa alone has 44 million micro, small and medium enterprises (MSMEs).

Regardless of their significance, small companies, particularly these in Africa, are poorly understood resulting from lack of, or fragmentation of knowledge. You may’t handle what you don’t know. Due to this fact, with this lack of insights, MSMEs face scores of challenges, different companies miss alternatives to offer options that the small companies want. Governments fail to harness small companies’ influence on the economic system correctly.

To assist bridge this hole, GeoPoll, Africa 118, and the African Expertise Firm have partnered to conduct annual surveys on MSMEs in Africa. The Africa MSME Pulse focuses on the present state of small companies in Africa, their challenges, their outlook, tendencies in varied themes, and the options they want most. Performed by way of Pc-Assisted Phone Interviewing (CATI), this report offers a complete understanding of the important thing points and tendencies affecting small companies in Africa at the moment and an outline of the alternatives, suggestions for future help and development, and the potential influence on the broader economic system.

The Africa MSME Pulse expanded in 2023 to Ethiopia along with Kenya, Nigeria, and South Africa, and lined matters reminiscent of:

Employment and staffing – modifications to employment, plans to rent, availability of expertise, and the state of Work-From-House.
Advertising channels, tendencies in digital advertising spending, and experience.
Use of and reliance on know-how, tendencies in tech spend, cellular app utilization for enterprise, and the state of SAAS options.
Enterprise finance sources and entry to credit score
Data wants for small companies.

Obtain the report

The Africa MSME Pulse 2023 Report is now obtainable to obtain – free of charge! Within the 19-page insight-packed report, we dive into every query, presenting the findings, evaluating them from nation to nation and 12 months on 12 months, and offering commentary primarily based on different studies and market knowledge.

Dig into the interactive dashboard

Outcomes from the survey are additionally obtainable within the detailed, interactive dashboard under, enabling you to dive deeper and filter the outcomes in response to your wants.

To get extra details about this analysis, contact GeoPoll by way of [email protected], Africa 118 by way of [email protected] or The Africam Expertise Firm by way of [email protected]