Employee Spotlight: Emel Meteoglu – Vice President of Product

We’re completely happy to announce that Emel Meteoglu, Vice President of Product at B-Inventory, has been named one of many  High 50 Girls Leaders of San Francisco for 2023 by Girls We Admire!

Emel is an completed govt and product chief with a ardour for constructing easy-to-use, helpful, and progressive merchandise from the bottom up at a world scale, from defining the technical structure to getting ready to go to market technique. At B-Inventory, she leads a crew accountable for product improvement, income development, consumer expertise, analytics, and company and product technique.

Be taught extra about Emel’s background and imaginative and prescient for B-Inventory under.  

Q: Are you able to inform us a bit of bit about your background?

“I went to high school in Turkey for Product Administration Engineering. I do know it’s a cliché, however I knew from a younger age that I needed to turn out to be a product supervisor to bridge the hole between enterprise (gross sales, advertising and marketing, help) and engineering.”

Q: What introduced you to B-Inventory?

“A few issues have been happening in my life. One, I used to be prepared for a brand new journey, however I needed to do one thing significant. I needed to make use of my abilities to assist individuals. The second factor happening was, we’d simply gotten a home and I used to be procuring loads, and shopping for furnishings—and sadly, I used to be returning a few of it. Because of the excessive price, in case you pay full worth and assume the merchandise could also be broken, as an finish consumer, you need to return it. You need to make sure that in case you are paying full worth, you’re getting the best high quality potential. 

As she went via the method of returning a desk she’d ordered that arrived with a dent on it, her dad and mom—who have been visiting—have been amazed by the versatile return insurance policies, which aren’t distinguished in Emel’s native Turkey: “If you wish to return one thing there, you actually must struggle. Even when it’s faulty, it’s possible you’ll not get your a reimbursement. The shopper is just not at all times proper.” 

This acquired Emel pondering: within the midst of seemingly limitless returns, the place does the merchandise find yourself, and the way a lot waste is being generated? Is there a solution to move these returned gadgets on to secondary finish customers and generate financial savings? The reply she got here up with was: via “second life givers;” Emel’s time period for patrons. And simply as she contemplated these potentialities, B-Inventory reached out, as if via serendipity.

“I do know there are numerous conventional  liquidation channels, however this business is so fragmented and open to disruption. We will positively construct one thing helpful for everyone—retailers, resellers, and finish customers! Furthermore, this additionally acquired me pondering that I can really not solely assist individuals, however assist Earth by giving these merchandise a second, third, fourth life. That actually drew me in. I’m lastly going to do one thing significant, so 10 years from now I can inform my children the platform we constructed helped carry billions of returned merchandise again to life. I’m very enthusiastic about what we will construct. The alternatives that we will create for resellers and for fixing inefficiencies, and the ache factors that we will resolve for retailers is limitless. As I inform my very own crew, sky’s the restrict. We simply have to focus and construct it proper.”

Emel’s imaginative and prescient for B-Inventory goes past promoting overstock to vetted patrons—it means that we will turn out to be a significant participant within the gig financial system, fostering the way forward for patrons and serving to them not solely develop, however study alongside the way in which:

Q: How do you envision B-Inventory enabling individuals to develop into elite patrons?

“Uber has 900,000 drivers within the U.S. It’s not unrealistic to think about having a million second life givers assist us discover returned merchandise second properties. 

The variety of second life givers is barely restricted by the variety of adults within the inhabitants, and also you don’t even must personal a automobile to begin your facet hustle! Because of this I imagine the sky’s the restrict: we will prolong our platform in a approach that we will help second life givers begin their enterprise in the event that they don’t know tips on how to begin; assist them create their very own web site, receive a enterprise license, or present training: Enterprise 101. We’ll stroll with them, facet by facet from the start. We’ll assist them construct, handle, and develop their enterprise in order that an increasing number of individuals can do that job and assist us carry extra merchandise into life.

Q: What’s your imaginative and prescient for sellers?

On the vendor facet, we’d like to consider how we will onboard extra merchandise onto our platform. How can we make sellers’ lives simpler? How can we combine extra into the vendor so it’s much less cumbersome for them and it’s straightforward to add the stock in our system? How will we resolve different issues for them via scanning, lotting, and sorting?”

Q: Sooner or later, what do you hope you possibly can say you probably did with B-Inventory?

“I’m envisioning that there will likely be state legal guidelines that say no reusable product goes to landfill; it should be resold. I  would additionally prefer to see B-Inventory because the ecosystem of giving merchandise a second life, in order that it connects all of the gamers, akin to returns and stock administration companies, logistics, warehouses and achievement facilities, and even different liquidators!

Once I see these two issues taking place, I’ll say we made it: we created a platform to save lots of Earth. And that’s what I’ll strive so long as I’m right here.”

Requested what her necessities are for working with a product or firm, Emel had this to say:

“As a product supervisor and chief, serving to others is what motivates me. I need to construct helpful merchandise which are straightforward to make use of and progressive. These are my three standards:

It ought to disrupt the present business and the methods during which we function.It needs to be helpful to others by addressing their ache factors and offering worth.It needs to be intuitive and easy.”