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Ewan Larkin of PRWeek writes about The Wall Avenue Journal’s technique round elevating consciousness of the problems associated to jailed reporter Evan Gershkovich.
Larkin writes, “The WSJ has prioritized emphasizing humanity in Gershkovich’s case, elevating consciousness about who he’s as each a journalist and an individual, in response to a supply conversant in the matter.
“In addition to making Gershkovich’s content material accessible by way of a devoted microsite that’s accessible for anybody to entry, the WSJ has additionally printed interviews with the journalist’s household, mates and colleagues. The outlet has additionally arrange a system for folks to ship letters to Gershkovich and his household.
“Social media is a core element of the WSJ’s messaging technique, too. The outlet has organized social storms, or designated occasions the place members of its newsroom and others collectively put up on social media about Gershkovich, selling occasions and developments in regards to the detained reporter’s case.”
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