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Come on, Barbie, let’s go get together — on the real-life Malibu Dreamhouse.
Airbnb introduced Monday that the hot-pink, beach-side mansion impressed by the toy house of the identical title might be out there to guide for a restricted time subsequent month — with a twist. This time, Barbie’s blond beau, Ken, might be internet hosting.
The property rental firm and Warner Bros. have joined forces to advertise “Barbie” — the summer time comedy starring Margot Robbie and Ryan Gosling — by inviting “everybody in Barbie Land” to enter for an opportunity to win a one-night keep on the luxurious property.
“All of us have desires, and Barbie is fortunate sufficient to have a home stuffed with them,” Ken mentioned Monday in a press release.
“However now, it’s my flip, and I can’t wait to host visitors inside these one-of-a-kind – dare I say, one-of-a-Ken? – digs.”
Beginning July 17 at 10 a.m. Pacific Time, anybody can request to guide Barbie’s Malibu Dreamhouse on Airbnb. The corporate will choose 4 fortunate visitors (two per evening) to spend an evening on the oceanfront villa free of charge on July 21 and 22.
In accordance with a press launch, “Ken couldn’t work out put a worth on Barbie’s Malibu DreamHouse — in spite of everything, Ken’s factor is seashore, not math!”
The itemizing welcomes visitors to take “a spin by means of Ken’s superior wardrobe to seek out their finest seashore match,” channel “their interior cowboy” whereas collaborating in “a line dance or two on Ken’s out of doors disco dance ground,” problem one another to a “seashore off,” sunbathe by the infinity pool and take house “a bit of Kendom” by leaving with a set of rollerblades and surfboards.
Different options of the Ken-ified dreamhouse embody a cowboy-themed salon, an statement deck with a telescope overlooking the ocean, an outside bar and grill, an outside fitness center and a deck with a fireplace pit.
On his Airbnb profile, which options Gosling’s character poster for “Barbie,” Ken says he lives his life “by two Bs: Seashore and Barbie. And rollerblades in the event you depend that B.”
“There’s a lot stuff to do [at the Dreamhouse] — some days, I’m unsure what to do first,” his profile reads.
“I imply, do you catch waves earlier than or after firing up the grill? And the way have you learnt when to go to the horses? Anyway, I’m excited so that you can keep the evening so you are able to do all of it and extra!”
This isn’t the primary time Barbie’s Malibu Dreamhouse has popped up on Airbnb. In October 2019, the residence was briefly out there to lease for $60 an evening.
The newest Airbnb itemizing for Barbie’s Malibu Dreamhouse is only one aspect of the strong advertising marketing campaign Warner Bros. and Mattel have launched for “Barbie.” Main as much as the movie’s launch, the film studio and the toy firm have created customized dolls primarily based on the characters, partnered with Xbox so as to add Barbie and Ken’s vehicles from the movie to the racing online game Forza Horizon 5, teased “Barbie’s Dreamhouse Problem” on HGTV, dropped a brand new disco anthem by Dua Lipa (who additionally seems within the movie) from the “Barbie” soundtrack and hosted advance screenings of the movie, amongst different issues.
Directed by Greta Gerwig, “Barbie” opens in theaters July 17.
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