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© Reuters. FILE PHOTO: The emblem of Google LLC is seen on the Google Retailer Chelsea in Manhattan, New York Metropolis, U.S., November 17, 2021. REUTERS/Andrew Kelly/File Picture
(Reuters) -Alphabet-owned Google (NASDAQ:) on Tuesday stated it’s slicing jobs at mapping app Waze because it merges the app’s promoting system with Google Adverts know-how, with out giving particulars on the variety of layoffs.
“With a purpose to create a greater, extra seamless long-term expertise for Waze advertisers, we have begun transitioning Waze’s present promoting system to Google Adverts know-how. As a part of this replace, we have decreased these roles targeted on Waze Adverts monetization,” Google, which acquired Waze for about $1.3 billion in 2013, stated.
Google had in December stated that it’ll merge Waze and Google Maps groups to consolidate processes, making it part of the Google Geo division, its portfolio of real-world mapping merchandise that embody Google Maps, Google Earth, and Avenue View.
The information was first reported by CNBC earlier within the day, citing an electronic mail from Chris Phillips, who leads the Geo division. He stated Google will notify advertisers and companions in regards to the transfer on Wednesday.
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