It’s honest to say that millennials have had a little bit of a glow up lately. Now of their ‘adulting’ period, they’ve severely outgrown the unfavorable stereotypes of being snowflakes and serial renters. In truth, many are actually managers, mother and father, and owners. 

As they method their 40s, we’re taking a deep dive into the traits of millennials to know what makes them distinctive, and supply perception into how one can rating a direct hit with them.

Who’re millennials?

Earlier than we get into it, let’s take it from the highest. Who precisely are we speaking about once we say millennials? Let’s clarify. Millennials are the era born between the early Nineteen Eighties to the mid Nineteen Nineties, sandwiched between Gen X and Gen Z. They’re at the moment aged between 27-40. 

High traits of millennials

They’re influential within the office

They’re assured with expertise

They’re cautious about their private information 

They’re quietly optimistic concerning the surroundings

They’ve avid savers 

They like to journey 

They’re nostalgic 

They’re aggressive 

They’re obsessive about podcasts

1. They’re influential within the office

On the subject of millennials within the office, it’s protected to say they’ve earned their stripes. There are extra millennials within the office than ever earlier than; 79% are in full-time employment, up 32% since 2015. 

Over 1 in 4 millennials are in administration roles. 

So what does this imply for companies? Because of their newfound seniority, constructing connections with millennials is vital for B2B manufacturers seeking to win new enterprise. 37% of millennials who work full time are choice makers of their function, so if you wish to get onside, it pays to know millennials. 

2. They’re assured with expertise

Millennials stand out from different generations for being assured utilizing new expertise. 46% of millennials say this, greater than another era, even Gen Z, who’ve by no means recognized a world with out it.

This confidence extends to AI with 45% of millennials saying they’re enthusiastic about it. Reasonably than seeing it as a possible menace, they’re optimistic about how it may be used for good, particularly within the office. They’re truly 12% extra possible than common to imagine it’ll permit workers to save lots of time on duties.

3. They’re cautious about their private information 

Whereas they is perhaps assured with new expertise, the identical can’t be stated on the subject of their private information. 30% of millennials say they’re apprehensive about how corporations use their private information on-line, highlighting a necessity for better transparency from manufacturers in the event that they need to win over this era.

Curiously, millennials are much less apprehensive about how their authorities tracks them on-line (solely 19% say this), which can counsel they’re extra involved with their private information falling into the fallacious fingers and scams that might damage them financially. 

4. They’re quietly optimistic concerning the surroundings 

General, millennials care concerning the surroundings, and like Gen Z, they’re quietly optimistic about the way forward for the planet. 46% say they suppose the surroundings will get higher within the subsequent six months, and it appears they’re prepared to contribute to the trigger. 35% say they at all times attempt to recycle, and 59% say they’d relatively pay extra for an eco-friendly model of a product, the very best determine of any era.

A standout attribute of millennials in comparison with different generations is their perspective in the direction of who’s answerable for serving to the planet. They’re a lot much less prone to say it’s as much as manufacturers; simply 39% of millennials say they need manufacturers to be eco-friendly, the bottom determine of any era. So when you’re making an attempt to impress your viewers along with your eco-credentials, it may not have the specified impact with millennials. 

5. They’re avid savers 

That’s proper, the era most berated for frivolous spending (who remembers avocado-gate?) are literally fairly savvy with their funds. 36% of millennials say they’re good at managing cash, which is greater than Gen Z (34%) and even Gen X (33%).

Monetary safety is vital to millennials (61% say this, globally) which can go a way in explaining their saving habits. 

Throughout 12 markets, almost 1 in 3 millennials that save each month say they put away at the least 26% of their month-to-month revenue – essentially the most of any era.

That stated, on the entire, they nonetheless have far much less within the pot than older generations; 34% of millennials who save month-to-month say their financial savings would cowl their fundamental dwelling bills for six months or extra, in comparison with 40% of Gen X and 43% of child boomers who say the identical. 

Regardless of their propensity to save lots of, the excellent news for manufacturers is millennials aren’t resistant to an occasional splurge. They’re nonetheless the almost definitely to make luxurious purchases so high-end manufacturers nonetheless stand to profit from concentrating on millennials. 

6. They like to journey 

One factor’s for positive, millennials love a trip. And with the variety of millennials that say they’re planning to buy a trip overseas up 22% from final quarter, that’s unlikely to alter any time quickly. Whereas they could be eager savers, they merely can’t resist splurging on a vacay. Who can blame them?

Being considering journey is a defining attribute of zillennials specifically. These on the cusp of Gen Y and Gen Z are recognized for forking out on luxurious items and instagrammable holidays, whereas dwelling at house with their mother and father, typically rent-free. 

On the subject of millennials’ journey preferences and what they search for in a trip, they stand out for saying they’re influenced by good services for youngsters or households, and for having fun with holidays at theme parks, (Peppa Pig World, anybody?). That is maybe unsurprising contemplating many are actually mother and father. 

Whereas some live their finest lives and forking out on, others are prioritizing household enjoyable, so there’s nobody dimension matches all for journey manufacturers seeking to goal millennials. 

7. They’re nostalgic

From Pals reruns and Disney revivals, to retro logos and Barbie, if it evokes nostalgia, there’s a very good probability millennials will find it irresistible. Whereas Gen Z are recognized for his or her love of 90s and 00s trend, a key attribute of millennials is their fondness of nostalgic media. 

The highest media varieties millennials say they really feel nostalgic for are films (34% say this), adopted by music and television exhibits, however they stand out from different generations for saying they’re nostalgic for video video games. 

For manufacturers seeking to make their transfer on millennials, nostalgia is a good place to begin. 59% of millennials prefer it once they see manufacturers or corporations use outdated adverts or logos, so creating nostalgic adverts are positive to pique the curiosity of this era. Don’t neglect the 90s soundtrack.

8. They’re aggressive 

Millennials are enormous gaming followers. They might be older however they spend simply as a lot time as Gen Z on video games consoles. However what units them aside from Gen Z is their causes for taking part in. For Gen Z, it’s a social factor, however for millennials, it’s about competing. 

Which will clarify their curiosity in esports. Millennials are 31% extra possible than the common gamer to be extraordinarily considering esports, making them a major viewers for esports manufacturers to faucet into. 

9. They’re obsessive about podcasts 

Podcasts are a giant hit with millennials. In truth, they spend extra time listening to podcasts than another era. Not solely do they tune in for longer, however they’re additionally the almost definitely to find new manufacturers from podcasts. 

For those who’re questioning the place to focus on them, their high genres are comedy, music, and TV & movie, however what units them aside? Millennials stand out from different generations for listening to oldsters and household, gaming and expertise podcasts. 

Hitting the mark with millennials 

Many millennials are reaching main life milestones corresponding to changing into mother and father and owners, whereas others are flexing their spending muscle groups on luxurious journey and tech. 

Whereas this may occasionally current new challenges for manufacturers, it additionally opens up new avenues and concentrating on alternatives to faucet into. Manufacturers ought to take into account how they’ll align with their new priorities, and discover new channels to achieve them the place they’re now.