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Pitch Deck Introduction: The Hook
Like each good story, a pitch deck wants a starting, a center and an finish.
The common enterprise capital agency used to spend about 4 minutes a deck, however that quantity is now down to 2 minutes and 30 seconds, in line with DocSend. And meaning you really want to nail your introduction.
The primary slide of your investor pitch ought to embody an icebreaker — some form of reality or transient anecdote that can seize the reader’s consideration.
Within the subsequent one or two slides, present an outline of the issue your organization is addressing and the way you’re going to resolve it. It will naturally lead right into a slide about your broader imaginative and prescient: The place do you see your organization in three, 5 or 10 years?
After laying this all out within the introduction, it’s time to dig into the meat and bones of your startup.
Nearly all of your investor pitch deck ought to cowl these pillars:
Firm and group overview
Market alternative
Product and mental property
GTM and traction
Firm and Workforce Overview
Have you ever and your co-founders (if relevant) began an organization earlier than, or are you able to in any other case show that you already know what you’re entering into? And what about the remainder of your management and different workers?
It’s essential to indicate that your group has the expertise — and the range of expertise — wanted to really disrupt a market. Embrace related enterprise successes and academic backgrounds as obligatory.
Market Alternative
It’s good to present traders that there are sufficient prospects prepared to pay sufficient cash to your product to justify your goal valuation.
Do that by counting on top-down analysis from market analyst companies and in addition by taking a bottoms-up strategy: multiplying the anticipated variety of potential prospects by the typical deal measurement to calculate your complete addressable market.
Product and Mental Property
Your product is the important thing to tapping into the market alternative you’ve recognized. Clearly clarify to traders the way it works and the way it’s completely different from different merchandise in the marketplace, and showcase any mental property behind it that traders could discover notably helpful.
GTM and Traction
Clarify the way you market and promote your product. Use gross sales information and buyer tales to indicate that your go-to-market technique is working. Spotlight any distinguished prospects and key use instances to exhibit confidence in your organization.
Further Highlights
Don’t go away your investor presentation wishing you’d stated one thing extra. If there’s the rest about you and your organization that stands out, similar to compelling statistics or fascinating tales, embody them in your deck.
Generally it’s these items which have the largest affect on traders.
Monetary Validation
Traders might be in search of some proof factors of product market match, and there’s no higher approach to exhibit that than with paying prospects producing annual recurring income. Different metrics chances are you’ll wish to embody once you pitch to traders are:
gross margin
month-to-month burn
common contract worth
web income retention
buyer acquisition value
product utilization and engagement
Traders may also wish to see your gross sales pipeline worth, however that’s sometimes a request made later through the diligence course of.
Pitch Deck Conclusion: The Ask
Lots of founders ask, “Do you have to make a slide asking for cash in your deck?” The reply is 100% sure.
On the finish of your investor pitch deck, it’s worthwhile to clearly lay out what it’s you’re asking for. Specificity is essential right here. Don’t simply say, “We’re searching for traders in a $1.4 million Seed spherical at a $9 million valuation.”
As a substitute, say:
how a lot you wish to increase;
why you wish to increase that quantity;
the important thing investments you’ll make with that financing; and
the milestones you hope to realize.
Thank You and Subsequent Steps
Lastly, be certain to finish with a thanks and subsequent steps slide. The extra you’ll be able to construct connections with traders — even when they go in your particular alternative — the extra doorways that can open up for you over time.
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