Shoppers Foreshadow the CPG Retail Season

Because the calendar approaches the vacation season as soon as once more, the CPG retail trade finds itself navigating some uncharted waters. The 2023 vacation season is an enigma, defying forecasts and expectations that consultants have utilized in years previous.

CNBC says People plan to spend much less.

CNN says People plan to spend the identical.

Deloitte says People plan to spend extra.

So, we requested the true consultants of the 2023 retail season: the consumers themselves.

On this up to date information, we’ll dive into the complexities of this yr’s vacation panorama— pinpointing on the elements that may affect shopper habits and providing insights for CPG professionals to profit from the season’s unsure outcomes.

With 35 pages of finest practices, genuine analysis, and data-driven insights, our 2023 vacation report is the best companion for CPG professionals.

Declare your free copy under.

On August 30, 2023, Area Agent surveyed 1,250 paid customers via its cell app to study vacation internet hosting spending habits. The survey was accomplished solely via respondents 18 years or older on their smartphones.

The 1,250 customers have been initially screened: all are collaborating in a vacation internet hosting exercise of their alternative in 2023. Full particulars in regards to the survey demographics could be discovered on web page 34 of the e book.

Our free information drills down into particular classes which might be central to the 2023 vacation season. These classes embody:

Meals and Drinks: Analyzing how culinary preferences and the will to impress friends are driving spending on this class.
Cleansing Provides and Family Paper Items: Analyzing the significance of cleanliness and preparation for internet hosting friends through the vacation season.
Ornament and Furnishings: Exploring the traits in adorning and the acquisition of furnishings as householders search to create a festive ambiance.

If in case you have questions alongside the best way, we invite you to succeed in out to our Area Agent staff to study extra. Welcome to the 2023 vacation season—a season outlined by its unpredictability and limitless potentialities.