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Birkenstock IPO preview: Iconic shoe brand goes public after Barbie cameo

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Birkenstock IPO preview: Iconic shoe brand goes public after Barbie cameo

Sean Gallup

Birkenstock (BIRK) is anticipated to cost its IPO and begin buying and selling throughout the week. The German premium footwear model is in search of a valuation of as much as $9.2B in what can be a closely-watched public debut. A $9.2B valuation for Birkenstock would rank the firm third within the footwear sector by market cap behind Nike (NKE) at $147.0B and Decker Open air (DECK) at $13.1B, however forward of On Holding (ONON) at $7.9B, Skechers (SKX) at $7.5B, and Crocs (CROX) at $5.2B. Birkenstock (BIRK) is promoting about 32.3M shares, with a goal value vary of $44 to $49 per share.

The 250-year-old model noticed a spike in curiosity throughout the summer time after Mattel’s (MAT) Barbie film featured actress Margot Robbie carrying the Arizona Large Buckle Nubuck Leather-based Sandal in rose. The footwear firm stated it skews feminine typically, with girls comprising 72% of its clients. Nevertheless, just lately Birkenstock has broadened its product vary to incorporate clogs and boots in an effort to extend its buyer base. Of be aware, Birkenstock (BIRK) goes public amid heighted considerations on client spending on discretionary classes similar to footwear. The final vital IPO within the footwear was Allbirds (BIRD), which has shrunk to a market cap of $159M.

In its IPO filings, Birkenstock stated it might use the proceeds to pay down debt, though some analysts count on a number of the funds to be invested in progress initiatives as properly. Birkenstock has about 6K wholesale companions and a small community of about 45 of its personal small shops. Birkenstock has a unfastened connection to LVMH (OTCPK:LVMHF). Alexandre Arnault, the son of billionaire LVMH Chairman Bernard Arnault, will sit on the Birkenstock (BIRK) board and LVMH-backed personal fairness agency L Catterton will nonetheless personal about 83% of the footweer firm after the IPO.

Birkenstock by the numbers: Within the 9 months to the tip of June this yr, income grew 21% in comparison with a yr in the past to achieve €1.12 billion ($1.16B). The agency made a pre-tax revenue of €154.2 million ($161.7M) throughout that interval. Income elevated from €727.9M in FY20 to €1.24B in FY22 to mark a 31% two-year CAGR. Variety of items offered elevated at a 12% CAGR between FY20 and FY22. Common promoting costs elevated at a 16% CAGR between the interval and DTC penetration elevated to 38% of income. Gross revenue margin expanded to 60% of gross sales from 55%. Adjusted gross revenue margin grew to 62% of gross sales from 55%.

S-1 nuggets: “Our core alternative lies in deploying our iconic footbed throughout the broader footwear market globally, together with in our largest markets of North America and Europe, in addition to newer markets in Asia and the Center East. Past geographical growth, vital market share alternative exists in our established and new product classes… Primarily based on our present market penetration of lower than 1%, we imagine there’s ample whitespace to proceed rising the Birkenstock model. We count on to seize market share globally, notably in Asia Pacific, which is anticipated to be one of many quickest rising areas on the planet at a CAGR of 5.9% between 2022 and 2027 and the place we’re meaningfully underpenetrated… We estimate our share of the large €340 billion international footwear trade to be lower than one %, presenting substantial alternative for additional progress. We imagine we’re well-positioned to considerably develop our market share and drive sustainable progress and profitability via the next pillars, every of which represents a continuation of the confirmed methods now we have been executing over the previous decade.”

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