Hyatt is on the point of add a brand new group of properties to its reserving channels, nevertheless it’s not a brand new resort model. The corporate is buying its personal line of trip leases, paying homage to properties you’d ebook on Airbnb or Vrbo.

Within the coming weeks, the corporate will formally launch “Houses & Hideaways by World of Hyatt.” The brand new portfolio might be a bunch of trip leases that clients will be capable to ebook immediately by means of Hyatt.

The transfer will give World of Hyatt members a approach to earn and redeem factors for that seashore home or mountainside ski rental — as properly the prospect to earn elite-qualifying credit score alongside the best way. The lack of loyalty program is a typical criticism from frequent Airbnb renters.

Houses & Hideaways by Hyatt is its personal trip rental reserving platform beneath the World of Hyatt umbrella.

Primarily based on the images, it does look like extra on the upscale aspect of issues, although. The corporate is noting a concentrate on the “premium trip leases section.”

This system will initially be restricted to leases throughout the U.S., with Hyatt promoting properties from seashore homes and nation villas to mountainside ski chalets and concrete townhouses.

The corporate might be working with a third-party affiliate, Lowe, to buy and function an current line of rental properties, at present branded as Vacation spot Residences Administration.

Hyatt says this system will initially characteristic properties from the Vacation spot Residences Administration portfolio positioned in prime U.S. leisure locations, with plans to broaden to internationally.

Every property might be “professionally managed by totally vetted property administration firms,” Hyatt says. That implies Hyatt’s involvement could also be extra on the reserving aspect of issues, and fewer targeted on nitty gritty, post-booking points like upkeep.

Most interesting to World of Hyatt loyalists, undoubtedly, would be the potential to earn and redeem Hyatt factors, in addition to work their approach towards elite standing — even when staying at a seashore home or different non-hotel rental property.

Present World of Hyatt elite standing members will even earn the tier bonus factors they’re sometimes awarded throughout a resort keep once they keep at considered one of these rental properties.

Like Marriott did with its Houses & Villas providing, Houses & Hideaways by Hyatt hopes to offer its clients a few of the advantages of reserving a trip rental property: more room than a resort, full kitchens for households and tucked away in additional off-the-beaten-path places.

Nonetheless, this portfolio has the additional benefit of offering a loyalty incentive for World of Hyatt members.

Although Hyatt introduced its plans to launch its Houses & Hideaways program, we’re nonetheless ready on particulars of precisely what the reserving course of will appear like, which properties might be obtainable and what it’d take to redeem factors for a keep. The corporate expects this system to launch within the coming weeks.

(Prime picture courtesy of Hyatt)