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How an FT team tries to leave readers with a “lightbulb” moment

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Charlotte Tobitt of Press Gazette writes about how the visible storytelling staff on the Monetary Occasions works on offering “lightbulb” moments to its readers.

Tobitt writes, “Joiner defined that having a devoted investigations unit may also make it simpler for the remainder of the staff to focus on the opposite varieties of tales that do nicely for them – explanatory items about how the world actually works whether or not it’s through quantum computing, generative AI or the British countryside.

“‘It’s arduous to elucidate the world and examine it in a single piece,’ Joiner mentioned. ‘You sort of want two groups doing that. To go very forensic is a barely totally different talent set – you’re on the lookout for the needle within the haystack, the one factor that reveals one thing new. After which our visible tales needs to be explaining the a lot broader context and utilizing visuals to elucidate to you why and the way some issues occur. And there’ll be crossover between these two groups, it received’t be mutually unique.’

“These explanatory tales usually provide a ‘lightbulb second’ for readers, Joiner mentioned: ‘Should you break down these items, clarify it to them, they get a lot from these items, it helps them actually perceive the story and that in flip makes the venture way more memorable.

“‘It’s this visceral response to exhibiting folks stuff that once you mix with nice reporting turns into tremendous highly effective.’”

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