Sarah Reynolds’ 4 Keys to Breaking Real Estate Boundaries

Sarah Reynolds, CEO of EmpowerHome Staff and co-founder of HerBestLife, grew up round actual property, serving to her mom make chilly calls within the enterprise when she was simply a youngster. Over time, she cast her personal path, changing into a prime participant within the business and main the group to greater than $1B in gross sales quantity and over $31M in gross fee revenue within the final 12 months. Her journey teaches us the right way to overcome obstacles, act the half, and lead via constructing techniques.

1. Don’t let outward appearances impression your success.

Sarah recounts a narrative of her and a bunch of brokers ready for his or her vehicles after an occasion with Gary Keller. The founding father of the most important actual property firm on the planet left in a Ford Taurus whereas all of them mirrored on the Vary Rovers or Mercedes they had been driving. That day taught Sarah an vital lesson: The automobile that you simply drive or the garments that you simply put on don’t – and shouldn’t – immediately correlate with how profitable or rich you might be.

2. Age is only a quantity.

Sarah knew that getting into the business at a younger age would carry challenges, however was decided to beat them via exhausting work. She wore a blazer to exude professionalism, realized the ins and outs of each paragraph of the illustration agreements and contracts, and surrounded herself with prime producers on the workplace day-after-day. It instilled a confidence in her that, when partnered with deep information, resulted in earned shopper belief.

3. Management is figuring out issues, fixing them, after which constructing a fence round them.

Sarah’s philosophy behind management is specialization. She believes that upon getting fastened an issue, you construct a fence round it. Which means that if it’s working, you retain going slightly than making an attempt so as to add or change the method. Almost certainly you will have to rent another person to specialize within the subsequent factor you wish to grasp. Most leaders are inclined to shift sources earlier than constructing a fence across the resolution – often known as shiny-object syndrome! 

4. A life well-lived is a lifetime of counterbalance.

One of many greatest wake-up calls in Sarah’s life occurred when her notion of her work and household stability was challenged at a HerBestLife skilled development retreat. After a dialog together with her husband, she carried out techniques and techniques to succeed via others and take herself out of the actions she didn’t must deal with herself. Letting go of management will be scary, however the outcomes are worthwhile when it permits for time to be reinvested the place it’s most valued. In Sarah’s case, the time together with her three kids and the power to concentrate on her personal well being is priceless.

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