Party Trends for 2024 | GWI

Image this: You’re invited to an occasion hosted by your male associates of their late twenties. It’s not a party or engagement, and even New Years’. No – it’s a glitter-filled Eurovision get together. Passing revelers dressed as ABBA and Conchita Wurst, you sip on non-alcoholic beer and cheers to good occasions. The winner’s introduced, and after dancing to the profitable monitor you say your goodbyes – nevertheless it gained’t be lengthy ‘til you see your mates once more. You’re internet hosting a cheese and wine night subsequent weekend, simply because. That is the brand new period of get together traits.

What, why, and the way we rejoice is quickly altering. And who higher to assist us shine a light-weight on the most important get together traits in 2024 than the house of inspiration – Pinterest. 

With a celebration deliberate on the platform each 3 seconds, and over 14.6 million celebration-related boards created previously 12 months alone (full report right here), collectively we’ve crunched the numbers to convey you the 8 prime get together traits your content material advertising and marketing technique wants in 2024. Let’s pin the city purple.

Main celebration and get together traits for 2024

Laid-back celebrations are on the rise

Millennial males are partying greater than earlier than 

Gen Z are celebrating, simply ‘trigger they will

It’s not a celebration with out a (area of interest) theme

Extra persons are turning to DIY celebrations to save cash

Persons are celebrating for their very own private wellbeing 

Occasions are more and more collaborative between hosts and visitors

Shoppers wish to be impressed on-line

Able to discover every of those prime get together traits for 2024 in additional element? Let’s get into it.

1. Laid-back celebrations are on the rise

Right here’s a celebration development value sharing together with your promoting companions. We frequently affiliate events with the wild, alcohol-induced ragers seen in widespread TV and movie, however in actuality 46% of customers say they most need their celebrations to be laid again and comfy.

1 in 3 customers have seen occasions getting smaller over time, and over half really feel they’re changing into extra casual

From the appears to be like of issues, informal dinner events and comfy video games nights are on the playing cards in 2024. This development makes numerous sense when you think about the tough few years we’ve all had; between socially-deprived lockdowns and the continuing value of residing disaster, individuals have lots happening. Maybe the expense and energy of internet hosting a flowery champagne-filled occasion isn’t so interesting to right now’s customers. 

Whereas those that rejoice main life phases like work promotions nonetheless have a stronger urge for food for formal occasions, entrepreneurs ought to deal with creating related adverts and content material to match the temper of the second. Intimate, low-key get together vibes ought to assist give manufacturers a lift. 

2. Millennial males are partying greater than earlier than 

We’re all having fun with extra social gatherings post-Covid (obvs), however millennial males really stand out for saying they’re celebrating greater than they had been earlier than the pandemic (19%) – that’s greater than the whole client common (15%) measured in our celebration development analysis.

35% of millennial males say they now rejoice occasions that they didn’t beforehand

So what are these revelers selecting to rejoice? Not what you may anticipate. Prime selections embrace friendships, TV occasions, and spiritual/cultural events. Within the US, there’s been a big rise in millennial males saying their religion/spirituality is necessary to them, which can go a way in the direction of explaining this development.

These findings might counsel millennial males have gotten extra open and comfy with themselves, and taking extra alternatives to attach with others. 54% agree that celebrations permit them to showcase and embrace their true selves – and that’s precisely the kind of messaging entrepreneurs ought to be utilizing to have interaction and encourage this viewers. 

3. Gen Z are celebrating, simply ‘trigger they will

Celebrating private achievements alone, or “simply because” is a rising celebration development amongst Gen Z, who’re selecting to unfold pleasure by celebrating on a regular basis moments. It’s no surprise 1 in 5 Gen Z suppose society ought to rejoice jobs/occupations extra.

Equally to millennial males, Gen Z need to rejoice the small issues in life, like sports activities matches (15%) and friendships (13%). Galentine’s Day is an effective instance of this get together development in motion, and even extends past youthful audiences.

Pinterest searches for “galentines get together aesthetic” (vibes and decor for an all-female get-together) have grown a whopping 1285% YoY (year-on-year)

Throughout the board, customers are selecting to rejoice traditions like Valentine’s Day with a contemporary twist. Malentine’s Day (the equal occasion for males to rejoice their male friendships) can be rising in popularity and acknowledged. For Gen Z, it’s probably not in regards to the event itself, however somewhat discovering new methods to make recollections with the individuals who matter. This will clarify why they take pleasure in throwing going away events, with 16% of Gen Z saying they rejoice life phases essentially the most.

4. It’s not a celebration with out a (area of interest) theme

No theme, no deal. 1 in 3 customers favor to have a theme for his or her occasions – even when it’s extremely area of interest. To provide you an concept of what’s on their minds, searches for “underwater theme get together meals” (+360% YoY) and “wine theme get together concepts” (+290% YoY) are among the many prime themes Pinterest customers have been wanting up on the platform this 12 months.

41% of hosts say they’ve celebrated a artistic themed birthday within the final 12 months

In a transfer near influencing, this get together development reveals how hosts need to impress their visitors and showcase their creativity in a single fell swoop. It’s all about changing abnormal occasions into extraordinary recollections (and looking out actually cool when you do it). The extra unique the theme, the higher.

So far as manufacturers are involved, pushing the boundaries with inspirational, highly-visual content material and focused promoting will encourage idea-hungry customers to strive one thing new. Present, don’t inform. 

5. Extra persons are turning to DIY celebrations to save cash

As inflation continues to chew, customers are searching for methods to save lots of a couple of bucks with out compromising on celebrating the nice occasions. Standard get together planning techniques for 2024 embrace setting a price range, and limiting the variety of visitors invited.

23% of customers say they’d take into account making their very own decorations, invites, or get together favors to chop prices

For a lot of, the very considered organizing an occasion is overwhelming. 53% who’re celebrating much less additionally say they’d be stressed by price range considerations in the event that they needed to plan a celebration, and 26% say they’d discover arranging the meals annoying. This knowledge helps clarify why persons are getting artistic to chop prices – with 43% of customers searching for gross sales and reductions, and 20% asking visitors to contribute financially (e.g. potluck, or BYOB).

Whereas budget-conscious customers usually tend to focus their consideration on main holidays, manufacturers even have the chance to indicate them the best way to throw low-key, cheap occasions. Even a easy weblog submit on the best way to make your individual wedding ceremony confetti may very well be an enormous assist to cash-strapped {couples}.

Use tactful messaging to assist customers shed any guilt round asking for small contributions from attendees, create straightforward step-by-step get together planning guides, or promote bundled services that take the stress out of occasions. 

6. Persons are celebrating for their very own private wellbeing 

A celebration for one remains to be a celebration, proper? Some customers definitely suppose so. As we noticed earlier with each Gen Z and millennial males, self-celebration is in.

2 in 5 customers who mark much less conventional events saying they rejoice for the sake of their private wellbeing or happiness

It’s an fascinating get together development as a result of it suggests celebrations are an emotional outlet for customers – an opportunity to flee on a regular basis issues and calm down with family members. Smaller, extra intimate gatherings supply individuals a protected area to open up, socialize, and get a bit additional dose of feelgood.

There’s lots happening on this planet proper now, and far of it’s past customers’ management. However they will select when, how, and the way usually they rejoice. And that’s one thing each model – and certainly, each human being on the planet – can get behind.

7. Occasions are more and more collaborative between hosts and visitors

You recognize that bossy good friend/relative who all the time needs to be in cost? They may very well be your subsequent get together’s MVP, so should you don’t thoughts relinquishing management, allow them to decide the colour palette or make the streamers.

Half of customers say they love investing time, creativity, and energy into the celebrations they attend

As we talked about earlier, having an iconic theme for a extra memorable gathering is a rising get together development for 2024. However that additionally places hosts beneath numerous strain – so it’s fairly reassuring to know persons are more and more keen to assist out, particularly for get together organizers on a price range.

Many get together hosts and attendees are getting inspiration from their on-line communities, which is why it’s essential for manufacturers to optimize advertising and marketing content material for key search phrases, and get it out early. Be first, or be final.

8. Shoppers wish to be impressed on-line

Divorce events. Canine birthdays. Wine Wednesdays. As get together traits go, customers are discovering new and imaginative methods to rejoice actually something on the common. And who can blame them? Social media is brimming with bizarre concepts to encourage their subsequent fundamental occasion, which is why it’s their first port of name.

53% of social media customers say visible inspiration helps them determine the best way to plan their celebration 

From decorations, to celebration cake recipes, to get together favor concepts, there are limitless methods manufacturers can encourage get together organizers seeking to flip heads. You might even experiment with generative AI to assist customers visualize much less typical get together concepts. 

The most well-liked (and random) Pinterest searches embrace:

“Bollywood character theme get together outfit” (+1215% year-on-year)

“Fairy banquet” (+575% YoY)

“PowerPoint get together concepts” (+185% YoY)

These enormous surges in such area of interest search phrases point out client celebrations are more and more pushed by creativity and enjoyable. It’s as much as manufacturers to faucet into this by providing up new get together concepts and methods to face out – particularly on social media platforms. The extra visually enticing you can also make advertising and marketing content material, the higher – suppose vibrant colours and good vibes that assist increase model consciousness.

Need to maintain this get together going?

We’ve handpicked the glowing get together traits and client insights on this weblog from “GWI x Pinterest: A brand new technology of celebrations” – an unique report co-created with the specialists at Pinterest. 

For a extra in-depth have a look at the altering get together and celebration traits each content material marketer wants to have interaction customers in 2024, hit the hyperlink under.