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2023 was a exceptional 12 months for GeoPoll. We accomplished 3.1 million surveys in 99 international locations worldwide, offering important decision-making insights to leaders, additional underlining our dedication to offering helpful insights in a quickly altering world.
We additionally carried out analysis on a number of societal, technological, business, and growth subjects. Here’s a fast recap of a few of the experiences we revealed in 2023.
The GeoPoll Socio-Political Barometer Survey – DRC
All through 2022 and 2023, GeoPoll carried out a number of rounds of the Socio-Political Barometer survey within the DRC within the lead-up to the 2023 elections. This collection of surveys, using a mix of modes and large, consultant samples from throughout the nation, gathered speedy, correct knowledge on key social and political points, reflecting public sentiment throughout a unstable election interval.
Personal Sector Funding in Local weather Adaptation Improvements in East Africa
GeoPoll’s report, in collaboration with AVPA, the Lemelson Basis, and Weber Shandwick, examined personal sector funding in local weather adaptation improvements in East Africa. It assessed the challenges and alternatives for funding in local weather adaptation applied sciences, specializing in agriculture, well being, and infrastructure. The excellent research, encompassing an in depth literature assessment, a consultant survey, and knowledgeable interviews, supplies a roadmap for affect buyers and decision-makers to advertise modern local weather adaptation applied sciences and monetary fashions in East Africa.
South Africa Power Disaster
Our April 2023 survey delved into South Africa’s well-publicized vitality disaster, characterised by frequent energy cuts, infamously generally known as load-shedding. The findings highlighted public dissatisfaction with vitality provision, coping methods, and the disaster’s affect on web connectivity, meals preservation, equipment harm, work, well being, and security. The report underlined the political implications of the disaster, with many respondents dissatisfied with the federal government’s response and its affect on upcoming elections.
Model Africa 100: The Finest Manufacturers in Africa – 2023
GeoPoll’s collaboration with Model Africa, Kantar, and Model Management produced the thirteenth Model Africa 100 report, exhibiting the most well-liked manufacturers in Africa throughout a number of themes. The survey spanned 32 African international locations, emphasizing client preferences and developments. It launched new classes highlighting manufacturers excelling in societal and environmental contributions, providing a panoramic view of brand name notion throughout the continent.
Africa MSME Pulse Survey Report 2023
In its second version, in collaboration with Africa 118, the Africa MSME Pulse survey interviewed small companies in Ethiopia, Kenya, Nigeria, and South Africa to discover the present challenges, outlooks, and developments impacting small companies in Africa. It lined points like employment, advertising channels, know-how use, enterprise finance, and knowledge wants, offering a complete understanding of small enterprise dynamics in these international locations.
Psychological Well being: GeoPoll Report and Findings
Throughout Psychological Well being Consciousness Month, we carried out a survey in Nigeria and Kenya, gathering insights into psychological well being triggers, relationships, office impacts, and repair accessibility. The survey underscored the numerous psychological well being rankings amongst respondents, highlighting positivity in direction of life regardless of challenges in work and relationships attributable to psychological well being points, and pointed to the important want for elevated psychological well being consciousness and higher entry to providers.
Nigeria Elections 2023
Within the run-up to the Nigeria 2023 Election, GeoPoll carried out an opinion ballot to evaluate public perceptions across the state of the nation and voting plans. After the election, we ran one other survey analyzed the Nigerian Presidential Election of 2023, revealing public perceptions of voter turnout, election experiences, security at polling stations, and views on the electoral course of. Key findings included widespread considerations about election equity, integrity, and belief within the electoral fee, reflecting important public dissatisfaction with democracy and electoral transparency in Nigeria.
Opposition Get together Protests in Kenya, Nigeria, and South Africa
On March twentieth 2023, Kenya, Nigeria, and South Africa carried out unprecedented, simultaneous protests. In our distinctive functionality of amassing knowledge sooner than anybody else even within the face of challenges on the bottom, GeoPoll carried out surveys within the three international locations on the Protests Day, analyzed the info and launched the report, all in the identical day! The surveys assessed public opinions on nationwide route, frustration, and fears, in addition to individuals’s participation and ideas on the effectiveness of the protests.
Liberia 2023 Elections Survey
Liberia is one other African nation to carry elections in 2023. Forward of the elections, GeoPoll’s survey unveiled public mistrust within the authorities, widespread perceptions of corruption, socio-economic challenges, and a robust need for elevated feminine management. The survey additionally indicated excessive voter engagement and various components influencing voter decisions, emphasizing management qualities and expertise over tribe and get together affiliation.
Social Media Utilization Tendencies in Africa: GeoPoll Report
Social media utilization continues to develop exponentially in Africa. We carried out a survey throughout Ghana, Kenya, Nigeria, and South Africa to collect insights into social media’s evolving function. The report lined common platforms, causes to be used, cell dominance, e-commerce, promoting developments, and psychological well being implications of social media, offering an in depth view of its affect in communication and commerce.
Nigeria Site visitors Report and Citizen Suggestions on the New Rail Transit System
Lagos’ visitors jams are famend world over. A part of the federal government’s plan to cut back the problem was the introduction of the the Lagos Rail Mass Transit system in 2023. GeoPoll carried out a survey to delve into Nigeria’s visitors challenges and public notion of the brand new Transit system. It highlighted the each day struggles with visitors congestion and combined expectations concerning the brand new metro system’s potential to alleviate these points, reflecting on authorities efforts and public anticipation.
On-line Influencers’ Affect in Kenya and Nigeria 2023
The place of the social influencer for manufacturers is one which divides opinions. What, actually, is the affect of influencers? GeoPoll’s research on the influencer panorama in Kenya and Nigeria explored social media platform utilization, influencer varieties adopted, belief in suggestions, their affect on buying choices, and the highest influencers primarily based on public mentions, provided helpful, native insights into the digital influencer dynamics.We interviewed an influencer to listen to her perspective from the opposite facet, too.
Digital Relationship in Africa – GeoPoll Report
Relationship, as with most points of life, has gone digital in recent times. The 2023 GeoPoll report on digital courting in Africa, protecting Ghana, Kenya, and Uganda, highlighted the numerous use and affect of courting apps. It explored points akin to app reputation, consumer demographics, motivations for app utilization, common platforms, app options, security considerations, and the intersection of digital and conventional courting strategies, to supply a complete understanding of the digital courting panorama in these international locations.
Trying forward
There are only a few experiences that we revealed, from our intensive analysis worldwide. We produced a whole lot of excessive affect experiences for our shoppers in worldwide and native growth, business manufacturers, media homes, and different analysis companies. These experiences not solely make clear key societal and financial dynamics but in addition replicate GeoPoll’s dedication to delivering insightful, data-driven evaluation.
As we transfer into 2024, we stay devoted to producing high-quality, related analysis that gives helpful insights and informs decision-making in varied contexts. Keep tuned for extra pioneering research and complete knowledge evaluation that may proceed to form understanding and technique in our quickly evolving world.
For a deeper dive into every of those subjects, please go to GeoPoll’s weblog. Get unique GeoPoll experiences direct to your electronic mail inbox by subscribing to our month-to-month e-newsletter. If you want to fee analysis or present concepts for research we will run in 2024, please attain out!
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