With regards to understanding fashionable American customers, guesswork simply gained’t reduce it. With transformative modifications affecting the way in which we store, behave, and eat media, it’s no secret that in-depth client analysis needs to be on the coronary heart of each strategic advertising, product, or enterprise resolution you make. 

There are a myriad of US market analysis corporations on the market armed with buyer perception platforms, good analysis instruments, and AI-powered options that provide the solutions you want. However which is finest for reaching your US goal audiences? Whose knowledge are you able to belief? With a lot alternative, it may be powerful to determine which market analysis firm is the suitable match for your small business wants. 

That can assist you make that call (‘trigger we’re good like that), we’ve put collectively a no-nonsense rundown of the most effective market analysis corporations for US client insights proper now, outlining the specialist areas and key use circumstances you would possibly think about them for. Seize a sizzling drink and settle in. 

Oh – and should you’re interested by the most effective market analysis corporations within the UK, we’ve obtained a shortlist of these value skimming via too. 

How to decide on the suitable US market analysis firm

It sounds apparent, however each US market analysis firm is completely different. The kind of client knowledge they accumulate, and the way they ship it to you actually varies. So earlier than you decide to a analysis companion, think twice in regards to the type of help you want – and crucially, how rapidly you want it. Begin by asking these six questions:

Do they find out about your viewers? 

Have they got experience in your {industry}/class, with a confirmed observe document of success?

Do they conduct the correct of analysis to reply your questions, with a sound and trusted methodology? 

Are they clear about how they accumulate and analyze knowledge to make sure high quality?

Have they got the capability to offer quick outcomes, with common consumer communication?

Most significantly, will they perceive your long-term objectives and add worth to your small business?

In the event you can reply “sure” to every of those questions, you’re heading in the right direction to discovering the right companion. However if you would like extra steering on methods to drive analysis ahead, right here’s our checklist of the main US market analysis corporations value contemplating, in no explicit order. Effectively, apart from us – clearly.

High 18 US market analysis corporations value contemplating

It could be loopy if we put collectively a comparability piece on US market analysis corporations and didn’t point out our very personal AI-enhanced, on-demand client analysis platform. So let’s begin there.

1. GWI

GWI is modernized client analysis, with an intuitive platform that immediately places high-impact US client analysis at your fingertips.

Location: New York, USA (with extra places of work within the UK, Greece, Czech Republic, and Singapore)

Specialisms: Each enterprise has questions on its audiences; GWI has the solutions. Get a window into your audience’s world, on demand, with our easy-to-use client analysis platform. Our GWI USA knowledge set covers an 80K+ annual pattern, representing the views, behaviors, and pursuits of 250 million US customers in all 50 States. Have to transcend the US? Delve into our international flagship survey representing almost 3 billion customers in 50+ markets worldwide.

Perceive right this moment’s various People in seconds, with deep psychographic client perception spanning key matters like social media, psychological well being, DE&I, and attitudes towards manufacturers. And should you want quick solutions on one thing actually particular? Ask your US audiences any query you want with our customized analysis options.

Use circumstances embrace: 

Advertising technique (advert focusing on, model well being monitoring, content material advertising, and media planning)

Income progress (media advert gross sales, profitable pitches and retaining key shoppers)

Product growth (product enlargement, enhancements, and partnership and collaboration alternatives)

Aggressive benefit (market differentiation, market sizing/enlargement, and sponsorship alternatives)

If time’s of the essence, why not attempt our free interactive demo proper now?

2. MRI-Simmons

An extended-standing supplier of US client insights, collected via address-based probabilistic sampling, and on-line and in-person interviews.

Location: New York, USA

Specialisms: MRI-Simmons provides a whole view of the American client – offering client analysis through a nationwide research, print research into journal advert readership, and focus research for deeper perception into rising tech and cultural tendencies. Knowledge is predicated on a consultant pattern of over 50K+ US customers in 48 states (excluding Alaska and Hawaii), with surveys performed twice a 12 months. 

Use circumstances embrace:

Viewers profiling

Market sizing

Media planning

3. Suzy

An built-in, AI-driven enterprise platform combining “quant, qual, and prime quality audiences” right into a related analysis cloud.

Location: New York, USA

Specialisms: Utilizing AI to drive analysis, Suzy has three important product choices – Suzy Insights, Suzy Stay, and Suzy Audiences – and provides real-time buyer insights delivered with “agency-quality rigor”. Pulling knowledge from an lively, engaged neighborhood (through surveys, interviews, and focus teams), its platform helps groups perceive US customers, discover buy journeys, validate concepts, optimize advertising property, and extra.

Use circumstances embrace: 

Viewers profiling

Idea testing

Product growth

4. GfK

AI-powered market intelligence that solves important questions within the decision-making course of, and helps drive sustainable progress.

Location: Nuremberg, Germany (with extra international places of work)

Specialisms: GfK “drives progress from data” by offering a holistic view of US customers’ shopping for habits and the dynamics impacting markets, manufacturers, and media tendencies. With explicit experience in client and shopper intelligence, Gfk’s analysis strategies embrace surveys, point-of-sale knowledge evaluation, and wider market monitoring. It additionally provides strategic consultancy to assist companies make nice choices.

Use circumstances embrace: 

Aggressive benefit

Market segmentation

Product growth

5. Nielsen

A world media chief specializing in TV, video, and radio viewers and knowledge analytics.

Location: New York, USA (with extra international places of work)

Specialisms: Nielsen is a powerhouse of market intelligence, “connecting shoppers to audiences, progress and new alternatives”. It explores nuanced client habits, preferences, and market dynamics to offer media manufacturers an edge. You could be acquainted with Nielsen scores – its famend viewers measurement system for TV viewership – which have been a deciding think about many reveals being renewed or canceled over time.

And in case you didn’t know – GWI has an ongoing Fusion partnership with Nielsen that delivers superior media insights and analytics to our clients. A fairly stable alternative of market analysis companion, should you ask us.

Use circumstances embrace: 

Advert focusing on

Aggressive benefit

Media planning 

6. Bixa

A enterprise intelligence and market analysis firm that helps shoppers “drive data-backed enterprise choices that improve clients’ lives.”

Location: Virginia, USA

Specialisms: Bixa provides companies a springboard to sustainable progress by serving to them “construct significant connections” with clients. It shares focused enterprise intelligence for a deeper understanding of US audiences, market dynamics, and rising tendencies. Finally, it helps companies with strategic decision-making. Knowledge derives from various sources together with surveys, client suggestions, and in-depth {industry} evaluation. 

Use circumstances embrace:

Model well being monitoring

Market enlargement

Product growth

7. Morning Seek the advice of

An actual-time “resolution intelligence” and customized analysis software, powered by client opinion polling.

Location: Washington, D.C., USA

Specialisms: Morning Seek the advice of offers well timed client opinions and market insights, alongside present financial knowledge and political tendencies.  Day by day surveys and insights give companies the agility they should pivot methods rapidly and successfully. Analyzing area of interest audiences and underserved consumers in 100+ international locations (together with the US), it’s additionally helpful for figuring out new market alternatives.

Use circumstances embrace:

Model well being monitoring

Market sizing

Political danger evaluation

8. Ipsos

Equipping shoppers with market intelligence instruments to assist them make “smarter choices, quicker and extra persistently throughout markets”.

Location: New York, USA (with extra international places of work)

Specialisms: Ipsos is a worldwide market analysis firm that sources client knowledge from surveys, behavioral evaluation, and social listening. With specialist perception into the existence, media habits, and buy habits of financially-successful People (through its Prosperous Survey), it additionally pays explicit consideration to public opinion. This helps manufacturers tune in to altering market tendencies and benchmark how properly they’re obtained by customers.

Use circumstances embrace: 

Model well being monitoring

Digital advertising technique

Sentiment monitoring

9. Lucy

An AI-driven “data administration” software that helps enterprises maintain tempo and make quick choices via predictive analytics.

Location: Minnesota, USA

Specialisms: Placing AI on the coronary heart of market analysis, Lucy “exists to amaze, delight, and empower folks with data”. Producing US insights through machine studying algorithms, it quickly analyzes a mix of enormous knowledge units, social media interactions, and client behaviors. Lucy is trusted by 18+ Fortune 1000 corporations to ship superior evaluation at pace – saving time whereas boosting organizational productiveness. 

Use circumstances embrace:

Aggressive benefit

Digital advertising technique

Pattern forecasting

10. Comscore

Main digital viewers insights and media efficiency evaluation, that helps companies generate extra ROI from their promoting.

Location: Virginia, USA (with extra international places of work)

Specialisms: Sharing real-time US client insights on media consumption, Comscore offers efficient digital advertising and promoting options throughout a number of veins (together with TV and promoting). Utilizing its strong, dependable suite of instruments, shoppers can discover demographics to know American audiences, then optimize advert focusing on and wider advertising methods for higher engagement and return on funding.

Use circumstances embrace: 

Advert focusing on

Digital advertising technique

Media planning

11. Kantar Market

A market analysis firm providing related, strong knowledge about international and native audiences in an more and more related world.

Places: New York, USA (with extra international places of work)

Specialisms: Kantar serves industry-leading client insights throughout TV, radio, print, and digital – all unpacked in its Goal Group Index (TGI) survey. Based mostly on a consultant 700K+ pattern throughout 50 markets, knowledge is collected on-line and thru offline client panels. Analyzing attitudes, behaviors, media consumption, and model/product use, Kantar guarantees “decision-quality insights in as little as a couple of hours.” 

Use circumstances embrace:

Advert focusing on

Market segmentation

Media planning

12. 1+1 Analysis

A full-service fieldwork firm supplying tailor-made market analysis options to corporations throughout the globe.

Specialisms:  1+1 Analysis offers bespoke market analysis companies for its shoppers, corresponding to client opinion mining and sentiment evaluation. Relying on an organization’s wants, US client knowledge will be collected via focus teams, on-line surveys, {industry} evaluation, and CATI (computer-assisted telephone interviews) amongst different methodologies – very best for these with distinctive {industry} necessities who want a bit extra flexibility.

Use circumstances embrace:

Model technique

Customized analysis

Market segmentation

13. Gartner

Skilled market analysis firm that delivers sensible options for quick, knowledgeable decision-making and measurable influence.

Location: Connecticut, USA (with extra international places of work)

Specialisms: Gartner is a worldwide title in market analysis for good purpose. Its on-demand diagnostics, insights, frameworks, rankings, and benchmarking instruments assist companies work smarter, not more durable to get forward of contemporary People within the digital world. Worthwhile insights are sourced from a mixture of market evaluation, surveys, and skilled consultations, and description the influence of recent know-how on US companies and customers alike. 

Use circumstances: 

Aggressive benefit

Buyer expertise

Digital advertising technique

14. Toluna

An actual-time client intelligence platform that helps shoppers determine what issues to their on-line audiences, quick.

Location: Connecticut, USA (with extra international places of work)

Specialisms: Subscription-based Toluna Begin provides automated options that put market analysis into its shoppers’ palms. Collating US survey knowledge from a worldwide neighborhood of engaged customers, its platform customers get a dynamic view of digital preferences and behaviors to assist them validate their methods and implement suggestions in a real-world setting.

Use circumstances embrace:

Idea testing

Advertising technique

Product growth

15. Statista

A world knowledge and enterprise intelligence platform aggregating statistics, market analysis studies, and key insights on over 80,000 matters.

Location: New York, USA (with extra international places of work)

Specialisms: Statista is a family title for well timed US market and client insights, designed to “empower folks with knowledge” on key matters such because the economic system, army, and inhabitants. Options embrace evaluation of habits and media utilization (through Shopper Insights) and pattern forecasting (through Market Insights). Knowledge protection additionally extends globally, with a consultant 1.7M+ pattern throughout 56 international locations.

Use circumstances embrace: 

Content material advertising

Market sizing

Successful pitches and retaining shoppers

16. SIS Worldwide Analysis

A full-service consulting agency supplying market intelligence and client analysis options to companies worldwide.

Location: New York, USA (with extra international places of work)

Specialisms: SIS is a US market analysis firm with specialist expertise throughout varied industries, together with B2B, provide chain, and healthcare market analysis. It sources knowledge and strategic insights from a worldwide community of area researchers, alongside client surveys and interviews. SIS helps companies benchmark towards rivals and create tailor-made methods for fulfillment – at the same time as market dynamics change.

Use circumstances embrace:

Aggressive benefit

Digital advertising technique

Market enlargement

17.  Forrester Analysis

A US market analysis firm that helps international organizations excel with know-how and ship on customers’ altering calls for.

Location: Massachusetts, USA

Specialisms: Combining conventional, in-house market analysis with a contemporary, tech-driven mindset, Forrester Analysis provides deep client insights together with suggestions for tech adoption methods. It takes knowledge from client surveys and skilled market assessments, with findings analyzed by its crew of specialists. Purchasers profit from clear outcomes and a deeper understanding of nuanced client habits of their {industry}.

Use circumstances embrace:

Buyer expertise

Digital advertising technique

Market differentiation

18. Resonate

US market analysis and client intelligence specialists, providing AI-powered client knowledge and predictive insights. 

Location: Virginia, USA

Specialisms: Resonate operates via “rAI”, its distinctive AI client intelligence mannequin that provides shoppers a holistic view of their US audiences. Mixing on-line behavioral knowledge with surveys, psychographics, and real-time client interactions, it takes an in-depth have a look at what makes People distinctive, and the “why” behind what they do. Splendid for crafting extremely focused, efficient advertising methods backed by granular perception.

Use circumstances embrace: 

Viewers profiling

Model well being monitoring

Digital advertising technique

[H2] These are our prime market analysis suggestions, now it’s over to you

Nineteen US market analysis corporations, with nineteen alternative ways to sort out US client analysis. Hopefully you’ve come away from this weblog with a clearer thought of precisely what you want from a analysis companion, and who you possibly can belief to get the job performed. We’ll go away you to digest.