GeoPoll’s Media Viewers Analytics is your gateway to unlocking the facility of viewers analytics. Our complete suite of media and viewers measurement companies empowers you to navigate the dynamic panorama of media consumption, optimize your content material methods, and keep forward of the competitors.

On this abstract report, we have a look at GeoPoll Viewers Measurement information on Kenya’s prime-time TV viewership developments and radio listenership in 2023. We look at prime time peaks, style preferences, and viewers demographics, taking the heartbeat of Kenya’s media panorama.

Please be aware that the information introduced on this report appears to be like at consolidated general rankings all year long. Get in contact with us for granular information that can be utilized to make promoting or programming selections. We replace media measurement information each day.

Tv: Prime Time Peaks and Style Preferences

From GeoPoll’s newest Media Institution Survey, tv stays essentially the most dominant medium in Kenya, with over 50% of Kenyan households proudly owning a TV and 80% of these watching TV each day. For general 2023 GAM information, TV viewership information reveals notable patterns throughout totally different days of the week. As anticipated, prime time loved the best viewership, peaking at 9:00 PM each day, with Saturday and Friday having the best numbers. TV viewership at 6:00 PM is comparatively decrease than later time slots throughout prime time.

This may very well be attributed to the truth that many people are probably commuting from work or engaged in actions that hinder them from settling in to observe tv throughout this early night interval. The gradual enhance in viewership because the night progresses, reaching its peak at 9:00 PM, aligns with the notion that viewers usually tend to tune in after finishing their workday duties and settling into their houses.

Native Drama-time – 7:30 pm

Most Kenyan channels dedicate the half hour after 7:30 pm for native reveals. This timeslot constantly garners a considerable viewership throughout the week, suggesting robust choice for narratives that resonate with the native socio-cultural milieu.

Out of the highest 10 channels on this slot, Citizen had the best share (19.6%), adopted by NTV and Maisha Magic. All three air native drama reveals throughout the 7:30-8:00 p.m. timeslot. Notably, even when the native reveals give solution to cleaning soap operas from 8:00 PM, Maisha Magic, which primarily options native content material, beneficial properties extra viewers.

Channel

Prime 10 Share

Citizen TV

19.6%

NTV

11.5%

Maisha Magic East

10.5%

KTN Information

10.1%

KTN

9.8%

KBC

9.8%

SuperSport

8.4%

iNooro TV

7.1%

K24

7.0%

TV 47

6.2%

Radio Listenership

Radio was the flipside of TV. The best radio listenership was noticed constantly between 7:00 AM and 9:00 AM, with over 27 million listeners throughout these hours, indicating that many individuals tune in throughout their morning commutes or as they begin their workday. Sundays and Saturdays are likely to have greater general listenership in comparison with weekdays, even throughout the morning hours.

Weekdays from 5:00 PM to eight:00 PM additionally present comparatively excessive listenership, as individuals go away their workplaces, commute again house, and interact of their night actions.

Radio listenership by age

Delving deeper into radio listenership by age group reveals an fascinating development. The eldest age group (35+) represents over half (50.1%) of radio viewers. Conversely, the youngest group (15-24) accounts for a mere 20.4%. This means the generational divide in media consumption preferences, suggesting radio’s continued relevance and enchantment amongst older audiences whereas indicating potential areas for innovation and engagement methods concentrating on youthful listeners to save lots of the radio for the long run.

Breakfast Reveals (6am – 10am)

Through the aggressive 6:00 am – 10:00 am breakfast timeslot, we witnessed a slinging batter between the highest two – Citizen’s Jambo Kenya (13.2% share) and Traditional 105’s Maina and Kingangi (12.8%). General, the highest 10 was dominated by Swahili stations (5) and vernacular stations (3).

Drive time Reveals (4pm – 6pm)

Drive-time, Citizen Radio had the best share, with a 14.89% share of radio viewers. Radio Maisha (10.46% ) and Radio Jambo (9.22%) accomplished a 1-2-3 rating of Swahili stations, damaged by Traditional 105 (8.2%) with one other Swahili station, Milele FM, finishing the highest 5 Drive radio reveals in Kenya.

Get the Full GeoPoll Viewers Measurement Information

Understanding viewers conduct is essential for sustaining relevance and competitiveness. The media should adapt by investing in high quality content material that speaks to the various tastes and preferences of Kenyan audiences. Moreover, leveraging information analytics promoting can additional improve engagement and impression for manufacturers and advertisers.

It is a small subset of GeoPoll Viewers Measurement information, collected each day in Kenya. To diver deeper into the insights that you must make necessary selections, please attain out. GAM information is introduced in a close to actual time dashboard and common evaluation by our staff.