York IE Hires New Senior Product Strategist: Ben Yaris – Special Business Center
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York IE Hires New Senior Product Strategist: Ben Yaris

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My journey inside the tech business has taken me to many areas, however it’s right here in Manchester, N.H., simply 20 minutes from my hometown, the place I’ve discovered a profound sense of belonging.

The catalyst for my ardour for know-how occurred on the age of 14 after I was identified with a uncommon leg illness, resulting in a interval of confinement in a wheelchair. This sudden flip shifted my desires from a path as an expert athlete to the realm of know-how. On this new area, I cultivated a deep appreciation for the capabilities of know-how and developed a ardour for product growth.

This ardour translated into success throughout my tenure because the chief know-how officer at Forcivity, the place I performed a pivotal position in rising the corporate from two to 35-plus individuals, having a profitable merger and acquisition, and contributing to the corporate’s inclusion within the prestigious Inc. 5000 listing of fastest-growing corporations two years in a row.

Leaping forward two years, I now stand at York IE. Persevering with my journey inside the SaaS panorama looks like a pure development, on condition that Forcivity was a portfolio firm of York IE. The early backing and assist from the staff right here at York IE, coupled with the relationships I’ve cultivated right here, have fueled my pleasure for this new chapter as a senior product strategist.

On this ever-evolving panorama of know-how, Software program as a Service (SaaS) has emerged as a game-changer, revolutionizing the best way companies and people entry and make the most of functions. As a product strategist, understanding the intricacies of the SaaS lifecycle is paramount.

It begins with the strategic ideation section, the place market wants are recognized and revolutionary ideas are crafted. As a strategist, my position is pivotal in the course of the planning and design phases, making a product roadmap that aligns with market calls for and a user-centric design that enhances the general expertise. Overseeing the event course of, I emphasize agility, permitting for adaptability to altering market wants.

The essential testing section ensures a resilient product, and the launch entails executing a well-thought-out go-to-market technique. Scaling the product to fulfill rising demand, guaranteeing buyer success and driving iterative growth are ongoing tasks.

Because the product matures, my focus shifts to optimization, exploring alternatives for progress and enhancing the product’s ecosystem. Finally, I have to be ready to information the product via its lifecycle, from profitable launch to potential sunsetting, all whereas navigating the ever-evolving SaaS panorama.

At York IE, I’m offered with the every day alternative to contribute to the success of shoppers and their merchandise. That is exactly the place my ardour lies, and I’m thrilled to play a job within the journeys of quite a few startups.

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