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Betting, notably by means of cellular platforms, is a prevalent exercise among the many youth in Africa. Over time, GeoPoll has performed surveys, each internally and on behalf of shoppers, indicating the widespread recognition of playing throughout the continent.
We beforehand printed a report on playing in Africa in January 2022 following a survey among the many youth in Ghana, Kenya, Nigeria, South Africa, Tanzania, and Uganda. In March 2024, we ran the identical survey in the identical international locations and are glad to current the outcomes right here:
Employment Standing of the respondents
This speedy survey, focusing on random customers, revealed that 38% of respondents are at the moment employed. Shut behind, 21.44% reported being unemployed, whereas 20.15% recognized as enterprise homeowners or self-employed people. Moreover, 19% indicated they had been college students, with a small 2% unable to work.
Most Africans have positioned bets, and Kenya nonetheless leads in betting
When questioned about their betting expertise, 76.16% of respondents have admitted to putting bets, whereas 23.84% have by no means engaged in betting.
Notably, Kenya emerges as a standout, with 82.81% of its respondents having positioned bets. South Africa follows intently behind with 73.94%, then Ghana with 73.03%, Uganda with 71.43%, Tanzania with 71.13%, and Nigeria with 65.32%.
Within the 2022 research, Kenya led with 83.90% of Kenyans saying they’ve ever tried their hand at playing or betting, adopted by Nigeria (78%) and South Africa (74%).
Playing frequency
For the respondents who affirmed that they’d ever positioned bets, we adopted up with a query on how usually they had been playing. Whereas the 2022 research discovered that 44.4% positioned bets as soon as a month, the most recent findings counsel a shift, with solely 32% betting no less than as soon as every week on common. Moreover, 20.84% place their bets as soon as a month, 17.76% guess no less than as soon as a day, and 15.61% guess greater than as soon as a day.
Soccer betting is the most well-liked
In accordance with AEON Soccer is considered one of the crucial beloved sports activities the world over, with a staggering fan base of three.5 billion individuals. It’s performed and adopted passionately throughout Europe, Africa, Asia, and the Americas.
The game’s immense recognition shouldn’t be restricted to the skilled stage, as over 265 million people have interaction in soccer. Our discovering additionally exhibits that Soccer is probably the most most popular sports activities betting merchandise, with 76.53% leaning in the direction of it. On line casino follows with 9.69% and different sports activities 5.14%.
Throughout the AFCON 2023 research, it was noticed that half of the respondents, engaged in playing actions.
Common month-to-month spend
Once we requested about common month-to-month spending on putting bets, a giant majority (56%) stated they spend under $5 USD.
On common, Tanzania had the best common spend, adopted by Uganda and Ghana. Please notice that we used rounded native foreign money quantities within the survey and used approximate USD bands just for context.
About this survey
This GeoPoll speedy survey was performed in December 2021 amongst 2.866 youth in Ghana, Nigeria, Kenya, South Africa, Tanzania, Uganda, utilizing the GeoPoll cellular app. The pattern was not absolutely demographically consultant and naturally skewed in the direction of youthful individuals in city areas. The pattern consisted of 72% males and 28% feminine. Age teams had been distributed as follows: 18-24 (40%), 25-34 (46%), over 35 (14%).
To conduct a scientific research on playing or different matters in Africa, Asia, and Latin America, please contact GeoPoll.
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